If you’re starting a business or already running one, then you must know how to promote a product online because after setting up an online store if you’re not getting much traffic, your monthly sales will drop significantly. There are many ways you can promote your products online and I will be listing down the most effective ones here that will help grow your business.
There are so many ways you can promote your online business with Google. Starting with Google My Business you can create your personal business profile so that whenever people search your Products or business on Google you profile is always there on the side. You can also create a free website for your business with Google Website Builder. But if you want to create your online store Firefly is the best platform to build an ecommerce website for both small & large businesses in Pakistan.
Google for retail provides various solutions like Smart Shopping Campaigns, Product Listings, Merchant Center etc. to promote your products on Google search engine, YouTube, Maps and millions of Google partner sites.
Optimizing your website for search engines will get you a lot of traffic for your store, but it will require someone who is expert in it and aware of the current trends of the market. It involves lots of strategies and hard work but it will also save you from spending on PPC search ads.
Although there are so many social media platforms but most popular are Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. It is great to have your presence on all the platforms but we will only discuss Facebook and Instagram as they are major players in ecommerce.
Facebook & Instagram has over two billion active users monthly and Facebook offers very target oriented ads placement which can be used to reach potential customers. Facebook offers many analytics tools as well, which can be helpful in creating ads for custom audiences.
Facebook has launched its new venture “Facebook Shop” which offers sellers to set up their store on Facebook rather than creating their own ecommerce website. You can connect your Products Catalog with Instagram Shop and Whatsapp Business as well. You can also redirect your Facebook Shop traffic to your ecommerce business online.
Influencer marketing on these platforms is another way to boost your sales by asking bloggers/influencers who have decent numbers of followers, to feature or review your product. This will not just help you generate sales but it will also be great to build trust and goodwill of your business.
Email marketing will allow you to retain old customers and acquire new ones. It is one of the most effective & easiest ways to promote your products and bring organic traffic to your website.
You can set up your email marketing campaigns with different platforms without spending a penny on it. Email marketing will help you to build a relationship with your customers and stay in touch with them so you can offer different discounts that will help in generating revenue.
If you are having trouble generating sales in your store, affiliate marketing programs will be helping you in this regard in an easy way. It enables other people to feature your products on their channels and for every sale that you make through it, they will charge commission for it.
It works by generating an affiliate URL for each affiliate marketer which they can share with their audience on different social media platforms. Through that custom URL you can easily track how much sales you have through each person.